What Is A Patient Funnel & Do I Need One!
Short Answer: Yes
Long Answer: Yes
therapy business growth
What’s a Funnel and do you need one?
Most businesses have a website and a social media presence of sorts, but a lot of businesses don’t think of them as a funnel.
A funnel is a process and regardless of type of business such as a service, product or therapy is designed to get lots of people interested in what you offer, to engage with them and simply move them through the sales process into becoming a patient or client.
Clinics and therapy services are a business and some clinics may only have a website for information purposes only, but even these still have a process, a funnel just not sales specific. As a therapist you want to demonstrate ways of dealing with patients ailments and there pain, offering services and treatment to get patients and clients well and moving pain free. As a business unless you are the only therapist in the village you need to sell your services, you need to sell what you actually do and why people need to see you and not a competitor.
This process is a sales funnel..
Good marketing and a well structured sales process will always give you a better chance at building your business, once created you can leave it on autopilot, nowadays our patients and clients like to self educate and browse the internet. With this in mind give patients and clients what they want with a view to demonstrate that YOU can provide the solutions.. let your business grow.
A funnel is process to allow your visitors/traffic to become customers.
The funnel starts wide and takes a lot of different visitors in, this maybe your Ads that drive traffic to your site, or traffic from blogs or facebook feed, once you have awareness and interest you structure your prospects/patients looking to buy into groups and funnel process’s most suitable.
Sometimes a visitor to your website will buy or book an appointment online immediately because your provide the solution they need and appeal to them, many visitors are browsers and while they have an interest simply not looking to buy yet, so as long as you have permission create value you follow up thus creating a relationship, If someone has opted-in then stay in contact particularly the first 10 days after the trigger, give them access, build trust, create and demonstrate social proof and so on.
If they become a customer or not purchased still keep in contact via email newsletter, articles videos again giving value and building trust without sell sell and sell, otherwise the unsubscribe is triggered.
So that’s it as mentioned earlier, all business’s have a funnel, if its to sell something its called a sales funnel. Done correctly its a smart, methodical process that makes the most out of advertising taking out the pushy, salesy tactics and replaces them with logical steps that run automatically.
Business Therapy Growth
“Patient funnels to help grow your business whilst helping your online visitors find answers and become patients and clients .”